This is the first post on what will be a series of posts on the reasons Why YOU Should Write YOUR Own Ebooks. They will all come together in an ebook I will be using in future giveaways.
Before you start to write your ebook there are some things you need to think about. These include:
- What is the subject of your proposed ebook?
- Do I write the ebook myself or do I pay someone else to write it for me?
- In what way am I going to use the ebook?
- How many pages should it have?
- What price should it be?
The answers to the above questions are totally up to you yourself but I will try to give you some pointers.
1. WHAT IS THE SUBJECT OF YOUR PROPOSED EBOOK?
The subject should be on a topic which is popular with customers in your niche. There is no point in writing an ebook about Cricket and then trying to sell it to your Golfing customers as the majority of them will have no interest in Cricket. If your niche is Internet Marketing then pick a small part of that niche to concentrate on.
2. DO I WRITE THE EBOOK MYSELF OR DO I PAY SOMEONE ELSE TO WRITE IT FOR ME?
If the subject is something you personally know a lot about then write it yourself, if it is a subject about which you know a little but maybe not in great detail it may be best to get someone else with more knowledge to write it for you.
Another point to consider is the time you have available to spend writing, could you put the time to more productive use, by this I mean is the time you spend writing the ebook going to cost you a loss of income from other parts of your business because you have not spent the time on them?
3. IN WHAT WAY AM I GOING TO USE THE EBOOK?
Some points to consider here are:
- Am I going to give the ebook away in giveaways to build my list?
- Will I giveaway a chapter to entice customers to buy the full ebook?
- Will I use the ebook as an upsell or OTO for another existing product?
- Is the ebook going to be a standalone product or part of a series of ebooks?
By asking your self these and any other questions you can think of you are well on the way to making your mind up on writing your own ebooks.
4. HOW MANY PAGES SHOULD MY EBOOK HAVE?
The answer to this is as many as it needs. You may be able to cover all the necessary information in 10 – 20 pages or you may need over 100 pages to cover everything. When you have answered the questions in No. 3 (in my last post) you may have a better idea as to how many pages you need. If the final ebook only has a smallish number of pages it will most likely be suitable for a giveaway whereas
if it has a large number of pages it will be more suitable to sell. The choice is up to you but do not pad out the pages with irrelevant information just to make it into a larger ebook for selling. Doing this will degrade the quality of the ebook and people will not want to buy your future offerings.
5. WHAT PRICE SHOULD THE EBOOK BE?
This is like asking “How long is a piece of string?” The answer depends on the size of the finished product and the value of the information contained within its pages. If their are similar products around check their prices and set yours in a similar range. Again your answers to the questions in number 3 (in my last post) will help you decide.
The above statement is not true as there is plenty of information that was lost through never having been written down. This happened because people hoarded the information to themselves so that competitors could not make use of it and when they passed away it went to their graves with them. Let’s say you already have a brilliant idea and the knowledge to back it up that will allow you to write an exceptional ebook.
This above question Why may well have been true in the days of print book only but, let me assure you, publishing an ebook is totally different from publishing a print book. This will be continued in part 3 coming shortly.
WHY YOU SHOULD WRITE YOUR OWN EBOOKS – PRICING
Some of the bigger printers require a print run of 1,000 or 2,000. Add in the costs of distribution, shipping, advertising and promotional costs the the total price comes to – well you do the math. Even if you wanted to go down this route you may not have the funds available to pay up front. A small local printer quoted me $4.00 per copy for a 116 page ebook with a minimum of 250 copies.
This $1,000 would have been payable on collection of the printed ebook. If I went for 1,000 copies the price would have been $2.50 per copy. The printed book would then have had a sale price of around $30 which seems to give a good profit margin, but by the time you add in the costs of advertising, post and packaging and other promotional costs could actually result in an overall loss especially if all the copies were not sold.
An ebook on the other hand costs nothing to print and very little for distribution, you only need to set up a website to promote it and people world wide can download it immediately 24 /7.
You can also list it on the Amazon Kindle and similar sites where a large audience can see and buy it. Let’s assume you already have an Internet business with a quality website and a high quality product. For example, let’s say you have spent the last 20 – 30 years breeding Siamese cats, and you are now ready to share your knowledge and experience.
An ebook is the perfect way to reach the largest audience, around the world, of Siamese cat lovers. The information may also be useful to breeders of other types of cats or even dogs. It will not be directly applicable but can easily be modified and you then have other ebooks to sell as well as the first one. This series will be continued in part 4 coming shortly.